Return to email archive.



Your professional photographic and 
press printing partner.


Winter Sales 2011

The WHCC Winter Sales are starting soon! Our most popular products will be on sale at some point before April! Look for sales on Proofs, Lustre Photo Prints, Metallic Prints, Press Printed Cards, Press Printed Posters, Standout mounting, Traditional Photo Canvas, Gallery Wraps, Float Wraps, Press Printed Books, Press Printed Albums, CD Cases, Image Boxes, and Image Folios. Watch for an email early next week with details on the first sale.

Winter Sales 2011
Thanks for a great 2010!
Imaging USA 2011
JoySTART Your Year
After Dark Education

Thanks for a Great 2010!

2010 was a great year at WHCC and we can't wait to share with you what we have in store for 2011! As we start 2011, we wanted to go through some of the big product announcements and enhancements we made last year in case you missed any of them.

  • Press Printed Albums: 2010 was a big year for our Press Printed Albums with the addition of new sizes, papers, and cover options. We added five additional album sizes to include 6x6, 10x10, 12x12, 6x12, and 12x6 to our already existing 8x8 album. Art Linen, Art Recycled, and UV coated Pearl papers joined the Art Watercolor Album paper options. In late 2010 we added Satin paper (UV or Lustre Coated). With the addition of the Satin Lustre Coated paper, we now have a Press Printed Album paper with a very similar look and feel to photographic paper. We enhanced our fabric and leather cover materials with more color, pattern, and texture options as an alternative to the Custom Photo Cover. In 2011, we have even more in store for our Press Printed Albums so keep an eye out for additional announcements.
  • Boutique Bags: Presentation is key when trying to make a lasting impression. In 2009 we added Premium Packaging for photographic prints and Press Printed Books & Albums. In 2010, we added Boutique Bags custom sized for our Press Printed Albums in a variety of stylish colors and patterns. Not only will the Boutique Bag make a lasting impression, it will also protect the Press Printed Album.
  • Press Printed Books: With the popularity of Satin Lustre Coated paper for Albums, we added a hinged version of this paper to our Press Printed Book line. Get the look and feel of photographic paper with Press Printed Satin Lustre Coated paper that is hinged to lay flat within the book.
  • Image Boxes: Closures and image panels became popular enhancements for the Image Boxes in 2010 as well as the option to order black styrene mounted prints for the Image Box and display purposes. Image Box closures include a black elastic latch that stretches around a black screw post on the side of the box. The new inside image panel option allows for one more place to customize the box with imagery. Black styrene mounted prints provides an alternative option to putting loose photographic prints or a press printed album into an Image Box. The black mounted prints also work well to display on a tabletop easel.
  • Image Folios: Image Folios launched in 2010 and are a great modern twist to the desktop frame or folio. Every surface is customizable with a custom photographic cover and two inside image panels on the inside left and right. We've seen some of you using our Image Folios to mimic more traditional leather folios for high school seniors, creating a unique display Image Folio for mom's coffee table or even designing an Image Folio to be used as a studio price menu during sales sessions. Get creative and use Image Folios for many areas of your business!
  • Framed Prints: We doubled the number of frame mouldings and mat options for Framed Prints. Slim Oynx, Slim White, Toffee Crunch and Rum Raisin mouldings joined our existing Black, Cherry, Bronze, and Iron options. Several multi-opening mat options were also added allowing for more variety when choosing the images to be framed. Our Framed Print selection and options make it simple to order and they arrive assembled and complete with hanging hardware.
  • Standout: Standout is a popular contemporary mounting option for photographic prints that does not require a frame. The sleek sides and edges of the Standout were once only available in black but in 2010 we added white, light wood, and stainless steel options. A metallic photo print on stainless steel standout makes an edgy statement in a contemporary room and is perfect for those looking for a more metal display item.
  • PickPic ProofPro: PickPic by WHCC launched ProofPro the spring of 2010 as a complete upgrade to our online proofing and selling solution. ProofPro delivers maximum flexibility that will appeal to your business side just as much as its large gallery images and simplified shopping process will appeal to your clients' emotional side. PickPic will continue to bring exciting new options and features to ProofPro in 2011.
  • WHCC iPhone App: We launched the WHCC App for iPhone in late 2010. Wherever they are in the world, iPhone users now have the ability to easily check the status of orders, see the cost of orders, see when UPS will deliver orders, and ask us a support question right through the app. We've heard great feedback from many of the thousands of photographers that have downloaded and are using the app! We are looking forward to more development and options for other smart phone platforms in 2011.

Thanks again for a great 2010!

-The staff of White House Custom Colour

On our Facebook page is a short video from Mike Hanline, owner of WHCC.


See us at Imaging USA in San Antonio!

Imaging USA Free Pass

Imaging USA is less than two weeks away! If you're planning on being in San Antonio for Imaging USA January 16th - 18th, be sure to stop by the WHCC booth number 403. We'll have all of our products on display as well as brand new products launching in the first quarter of 2011. Watch for an email next week with details about our in-booth education schedule as well as our annual WHCC Imaging USA party!

Need a free trade show pass to Imaging USA? Get one here: Free Imaging USA Trade Show Pass.

Sign up for a free tradeshow pass to Imaging USA 2011.
Visit the Imaging USA website for more details.


Event: JoySTART Your Year

After Dark Education

Did you wrap up 2010 accomplishing all that you set out to at the beginning of the year?

Or are you looking back thinking you worked way too hard and didn't make enough money?

Do you want to grow your business in 2011, maybe even double sales?

If yes, you have to check this out!

JoySTART Your Year is an event for photographers brought to you by WHCC and The Joy of Marketing. With separate education for beginning photographers and advanced photographers, JoySTART Your Year is tailored to your level!

  • There are still two more FREE days of education on Wednesday, January 12th and Wednesday, January 19th.
  • Two or three speakers per day
  • Immediate access after you register to a program made especially for you by one of the world's top goal setting experts, Brian Tracy!

JoySTART Your Year features some of the BIGGEST names in the photography industry - Gary Box, Kimberly Wylie, Monica Sigmon, Kay Eskridge, Jules Bianchi, Bruce and Josh Hudson, Laura Novak, Jen Basford, Rosh Sillars, Erin Verbeck and Sarah Petty.

These gurus will teach how to market your business or become more efficient using:

  • Search Engine Optimization
  • Social Media
  • Branding
  • Workflow
  • Charitable Marketing

And if you're looking at expanding into a new niche or need more marketing ideas for your photography business, there are also programs on:

  • Weddings
  • Pets
  • Families
  • Boudoir
  • Babies/Kids
  • High School Seniors

Register today for the two remaining Wednesdays of FREE education!

Both advanced and beginner recordings are also available for $149 but with the code JOYSTART100 you can get them for just $99. Use the code JOYSTART50 and get the beginner recordings for just $59. If you'd just like the advanced recordings, use code JOYSTART11 to get those for $59 as well. Act now as the discount codes are only valid through tomorrow, Thursday, January 6th!

More information about JoySTART Your Year.
Register for the two remaining FREE days of JoySTART.
Purchase the JoySTART Event Recordings TODAY using discount codes.


Event: After Dark Education - Las Vegas

After Dark Education

After Dark Education is leaving photographers with a completely energized vision for their creativity and business systems. After Dark Las Vegas February 16th - 18th will once again set new standards for expectations of what photographic education should be. Many photographers around the country have found that After Dark is the best way for them to find the solutions for sales, marketing and production challenges by working closely with mentors who are doing it day in and day out in their own studios.

Register now with the discount code WHCC and attend After Dark Las Vegas for just $350. As an added bonus, those registered for After Dark Las Vegas can participate in a bonus session with mentors on Tuesday, February 15th.

More info on After Dark Las Vegas is on the After Dark Education web site.


Want more information on all of our products?

All the information you need on all the products we offer is available in our Pricing and Services Guide available at

Pricing and Services Guide

Facebook  Twitter

Interested in becoming a WHCC client?

Fill out our New Client Questionnaire and we'll send you information on opening an account. Don't worry, the process is quick and easy!

Fill out our New Client Questionnaire

White House Custom Colour

Change Email Address | Unsubscribe | Forward to a Friend
© 2011 White House Custom Colour
2840 Lone Oak Parkway | Eagan, Minnesota | 55121