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Your professional photographic and
press printing partner.
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Winter Sales 2011
The WHCC Winter Sales are starting soon! Our most popular products will be on sale at some point
before April! Look for sales on Proofs, Lustre Photo Prints, Metallic Prints, Press Printed Cards,
Press Printed Posters, Standout mounting, Traditional Photo Canvas, Gallery Wraps, Float Wraps,
Press Printed Books, Press Printed Albums, CD Cases, Image Boxes, and Image Folios. Watch for an
email early next week with details on the first sale.
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Thanks for a Great 2010!
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2010 was a great year at WHCC and we can't wait to share with you what we have in store for 2011!
As we start 2011, we wanted to go through some of the big product announcements and enhancements we made last year in case you missed any of them.
- Press Printed
Albums: 2010 was a big year for our Press Printed Albums with the addition of new
sizes, papers, and cover options. We added five additional album sizes to include 6x6, 10x10, 12x12,
6x12, and 12x6 to our already existing 8x8 album. Art Linen, Art Recycled, and UV coated Pearl
papers joined the Art Watercolor Album paper options. In late 2010 we added Satin paper (UV or
Lustre Coated). With the addition of the Satin Lustre Coated paper, we now have a Press Printed
Album paper with a very similar look and feel to photographic paper. We enhanced our fabric and
leather cover materials with more color, pattern, and texture options as an alternative to the
Custom Photo Cover. In 2011, we have even more in store for our Press Printed Albums so keep an eye
out for additional announcements.
- Boutique Bags:
Presentation is key when trying to make a lasting impression. In 2009 we added Premium Packaging
for photographic prints and Press Printed Books & Albums. In 2010, we added Boutique Bags custom
sized for our Press Printed Albums in a variety of stylish colors and patterns. Not only will the Boutique
Bag make a lasting impression, it will also protect the Press Printed Album.
- Press Printed
Books: With the popularity of Satin Lustre Coated paper for Albums, we added a hinged
version of this paper to our Press Printed Book line. Get the look and feel of photographic paper
with Press Printed Satin Lustre Coated paper that is hinged to lay flat within the book.
- Image
Boxes: Closures and image panels became popular enhancements for the Image Boxes in
2010 as well as the option to order black styrene mounted prints for the Image Box and display
purposes. Image Box closures include a black elastic latch that stretches around a black screw post
on the side of the box. The new inside image panel option allows for one more place to customize the
box with imagery. Black styrene mounted prints provides an alternative option
to putting loose photographic prints or a press printed album into an Image Box. The black mounted
prints also work well to display on a tabletop easel.
- Image
Folios: Image Folios launched in 2010 and are a great modern twist to the desktop frame
or folio. Every surface is customizable with a custom photographic cover and two inside image panels
on the inside left and right. We've seen some of you using our Image Folios to mimic more
traditional leather folios for high school seniors, creating a unique display Image Folio for mom's coffee
table or even designing an Image Folio to be used as a studio price menu during sales sessions. Get
creative and use Image Folios for many areas of your business!
- Framed
Prints: We doubled the number of frame mouldings and mat options for Framed Prints.
Slim Oynx, Slim White, Toffee Crunch and Rum Raisin mouldings joined our existing Black, Cherry,
Bronze, and Iron options. Several multi-opening mat options were also added allowing for more
variety when choosing the images to be framed. Our Framed Print selection and options make it simple
to order and they arrive assembled and complete with hanging hardware.
- Standout:
Standout is a popular contemporary mounting option for photographic prints that does not require a
frame. The sleek sides and edges of the Standout were once only available in black but in 2010 we
added white, light wood, and stainless steel options. A metallic photo print on stainless steel
standout makes an edgy statement in a contemporary room and is perfect for those looking for a more
metal display item.
- PickPic ProofPro: PickPic by WHCC
launched ProofPro the spring of 2010 as a complete upgrade to our online proofing and selling
solution. ProofPro delivers maximum flexibility that will appeal to your business side just as much
as its large gallery images and simplified shopping process will appeal to your clients' emotional
side. PickPic will continue to bring exciting new options and features to ProofPro in 2011.
- WHCC iPhone App: We
launched the WHCC App for iPhone in late 2010. Wherever they are in the world, iPhone users now have
the ability to easily check the status of orders, see the cost of orders, see when UPS will
deliver orders, and ask us a support question right through the app. We've heard great feedback from
many of the thousands of photographers that have downloaded and are using the app! We are looking
forward to more development and options for other smart phone platforms in 2011.
Thanks again for a great 2010!
-The staff of White House Custom Colour
On our Facebook page is a short video from Mike Hanline, owner of WHCC.
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Event: JoySTART Your Year
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Did you wrap up 2010 accomplishing all that you set out to at the beginning of the year?
Or are you looking back thinking you worked way too hard and didn't make enough money?
Do you want to grow your business in 2011, maybe even double sales?
If yes, you have to check this out!
JoySTART Your Year is an event for photographers brought to you by WHCC and The Joy of
Marketing. With separate education for beginning photographers and advanced photographers, JoySTART
Your Year is tailored to your level!
- There are still two more FREE days of education on Wednesday, January 12th and Wednesday,
January 19th.
- Two or three speakers per day
- Immediate access after you register to a program made especially for you by one of the world's
top goal setting experts, Brian Tracy!
JoySTART Your Year features some of the BIGGEST names in the photography industry - Gary Box,
Kimberly Wylie, Monica Sigmon, Kay Eskridge, Jules Bianchi, Bruce and Josh Hudson, Laura Novak, Jen
Basford, Rosh Sillars, Erin Verbeck and Sarah Petty.
These gurus will teach how to market your business or become more efficient using:
- Search Engine Optimization
- Social Media
- Branding
- Workflow
- Charitable Marketing
And if you're looking at expanding into a new niche or need more marketing ideas for your
photography business, there are also programs on:
- Weddings
- Pets
- Families
- Boudoir
- Babies/Kids
- High School Seniors
Register today for the two remaining Wednesdays of FREE education!
Both advanced and beginner recordings are also available for $149 but with the code JOYSTART100 you
can get them for just $99. Use the code JOYSTART50 and get the beginner recordings for just $59. If
you'd just like the advanced recordings, use code JOYSTART11 to get those for $59 as well. Act now
as the discount codes are only valid through tomorrow, Thursday, January 6th!
 More information about JoySTART Your Year.
Register for the two remaining FREE days of JoySTART.
Purchase the JoySTART Event Recordings TODAY using discount codes.
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Event: After Dark Education - Las Vegas
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After Dark Education is leaving photographers with a completely energized vision for their
creativity and business systems. After Dark Las Vegas February 16th - 18th will once again set new
standards for expectations of what photographic education should be. Many photographers around the
country have found that After Dark is the best way for them to find the solutions for sales,
marketing and production challenges by working closely with mentors who are doing it day in and day
out in their own studios.
Register now with the discount code WHCC and attend After Dark Las Vegas for just $350. As an added bonus, those registered for After Dark Las Vegas can participate in a bonus session with mentors on Tuesday, February 15th.
More info on After Dark Las Vegas is on the After Dark Education web site.
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Want more information on all of our products?
All the information you need on all the products we offer is available in our Pricing and Services Guide available at pro.whcc.com.
Pricing and Services Guide
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Interested in becoming a WHCC client?
Fill out our New Client Questionnaire and we'll send you information on opening an account. Don't worry, the process is quick and easy!
Fill out our New Client Questionnaire
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