In 2013, we decided to start sharing the ten core beliefs we use to direct our daily work.
These beliefs have been at the heart of our business from the beginning and are responsible for who we are today. As we head into the future, they will help us stay on course. To introduce each belief, we first run it as a print ad. After the ad has run, we post the belief here for all of the world to see. 

We hope you enjoy reading them.



The Image Is Everything

If you don’t look good, we don’t look good. It’s that simple. The quality of the finished products you deliver to your clients plays a big role in your success. We don’t take that lightly. That is why we make your images look as good as possible - we know you’ll look great as a result. And that is all we care about.



Work Hard.

Working hard creates an environment where we take great pride in what we do. It leads to pushing ourselves to constantly do better than we did the day before. It drives us to develop new products and services that you will love.

Be Nice.

Being nice creates an environment where people feel valued and respected. It makes all of us look forward to coming in to work day after day. It’s what makes us keep searching for new ways to make you smile.



Celebrate Failure

To keep getting better, we have to make people feel comfortable trying new things. For that to happen, we have to embrace failure. If an error is made trying to improve what we do for our clients, we don't dwell on the mistake. We celebrate the effort to make us better. In celebrating failure, we actually get better at serving you. Funny how that works, isn't it?



Often First.

At WHCC, everything we do is focused on your success. That's why "Often First, Always Best" is our motto for developing new products and services. We constantly strive to be the first to bring great new products and services to our clients.

Always Best.

When we're not first, it's because what we have isn't good enough yet. You see, the only thing we want more than being first is giving you the best. Not just our best—the industry's best. It's a high standard, but we wouldn't have it any other way.



Stay Humble

To keep ahead of the constant changes of this industry, you can’t have a big head. As a leader, staying on top means that you have to believe you never are. You have to stay humble and look for ways to provide even better services and products. At WHCC, this is what we’ve done since 1978 and it’s what we will continue to do, every single day.



Speed Matters

In today’s fast paced world, speed matters. Especially when you’re up against a nearly impossible deadline for a client. That’s why we always move as fast as we can for our clients without lowering our standards for quality and service. And we’ll never stop looking for ways to move even faster.



Create Moments of Delight

At every turn, we look for ways to put a smile on someone’s face— especially for each other and for our clients. From dreaming up fun new products to putting suckers in our shipping boxes, we’re diligent about creating moments of delight. For us, this is what makes coming to work each day feel nothing like work.



Keep It Simple

From our simple, beautiful products that let your photography shine, to continuously honing our workflow to reduce complexity, to proactively looking for how we can be easier to work with at every turn, we strive to make everything as simple as possible. We always have and always will.



Everyone Deserves Our Best Service

Some labs treat a few of their clients better than others. We don't believe in that at WHCC. Not because we don't value our loyal clients, but because we believe that you should treat people as you want to be treated. For us, that means everyone deserves the same level of service - only our very best.



Honesty Above All Else

There is only one way to do things at WHCC - the right way. We can't do that without being honest. In being proactively honest we make things smooth for our clients. Speaking truthfully improves communication and reduces points of pain. That's why honesty runs through every single thing we do.

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