Articles and resources to help you do more in your photography business.
Artisans of the Print: Landscape & Nature Photography
Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.
Artisans of the Print: Fine Art Artists & Digital Illustrators
Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.
5 Product Ideas for the Most Memorable Senior Photos
Document your client's high school senior year with the right product offerings.
4 Products That Will Have You Ready for Fall
Fall into a new season with these latest product additions
Introducing Bamboo Tabletop Frames
This eco-friendly tabletop display beautifully showcases 5×7" Metal Prints in style.
Sleigh Your Brand with Olivia Reed Photography
Discover how Olivia transforms kid's portraits into a memorable Santa Experience.
Boost Your Mini Session Profits by Working with a Gallery Provider
Offer your favorite products to take your online galleries beyond file sharing
Your Mini Session FAQs Answered!
All the answers you need to create profitable mini sessions & long-term clients.
Service and Style with Davel Photography
Discover how Kara Davel and Michele Wurster crafted their signature style, blending dynamic lighting, bold backdrops, and powerful moments.
Crafted For Life: Acrylic Prints
Experience the remarkable craftsmanship and unmatched beauty that sets our Acrylic Prints apart.
The Importance of Presentation with Anya Day
Discover the art of communicating and building trust with boudoir clients through organic conversations.
Creating Systems for Success with Kristin Karkoska
Hear her top three tips for creating systems that can transform your business!
Why to Specialize in Fine Art Printing
See the reasons why you should invest in high-quality archival prints to elevate your brand.
How to Choose a Float Frame
Get our tips on how to consider which Float Frame is right for you
BennyAni Photography Studio Makeover
Watch how Marggie elevates her business formula for her newborn, maternity, and family clients!
Recovering From a Sale Gone Wrong with Erica Ewing
Hear how Erica transformed sales setbacks into valuable lessons by trusting her instincts and coming back stronger than ever!
The Difference Between Metal & Acrylic Prints When It Comes to Landscape Photography
See your nature & landscape photos reimagined
Expanding A Vision with The Pod Photography
Discover Erika and Leah's groundbreaking strategies and how a WHCC Studio Makeover has transformed their future plans.
The Psychology of Luxury with Lindsay Walden
Learn how she offers clients the most luxurious fine art portrait experience!
A Guide to Our Favorite Square-Display Products
Give your images the perfect balance of style and symmetry
A Blend of Two Businesses with Kendra St. John
Discover how Kendra masterfully balances business and family in her ever-evolving portrait and commercial photography venture in Salem, MA.
Finding Your Niche with Eva Magaña
Watch to find out how Eva has carved out her niche market in San Antonio!
Trusting Your Process with Cassandra Verhage
Hear how her passions, artistry, and family intertwine into her business processes!
Product Discontinuations for 2024
Explore our list of alternative products to incorporate into your offerings.
C.Verhage.Photo Studio Makeover
Watch Cassandra's historic studio space transform with expansive wall gallery walls with stunning collage displays!
3 Ways to Boost Grad Card Earnings
Creating, marketing, and selling graduation announcement cards can be easy! Here are our top 3 workflows to boost your grad card sales and save you and your clients time.
Get Your Senior Clients Excited About Graduation
Our top product ideas to congratulate the grad.
Meaningful Keepsakes for Mom
Give Mom more reasons to smile with these heartfelt product ideas
Wedding Displays That Wow
Transform wedding memories into art
High-Performance Products with Paul Ruhter
Hear how Paul's creativity and passion balances his senior portrait and sports volume photography business!
Eco-Friendly Ways to Display Your Art
Our goal is to handcraft high-quality products with less impact. Get inspired by our environmentally responsible surface options to make your creative work stand out.
Roundtable Discussion with High School Senior Photographers
Top photographers engage in an in-depth discussion about their unique styles and successful journeys!
Catering to Gen Z
Discover how Sean Brown positions his brand to the Gen Z market while staying mindful of the world around us.
Improving Efficiency in Your Business
Hear how Sam Marvin is all about automation and efficiency to meet his business goals.
Business Sustains the Art
Hear the Petersons discuss the importance of knowing your business and taking advantage of the education around you.
Show It to Sell It
Discover the benefits of Adam Mueller's sales process and why he offers clients a personalized walk-through of his studio space.
Leading a Relationship Business
Hear Mike's story as a vendor, mentor, and leader for WHCC and his five-decade journey with Imaging USA.
The Power of Personal Projects
Discover how these projects are fueling KDI Photogarphy's passions and fostering reconnection with their community.
Becoming a Full-Service Studio
Hear how BennyAni Photography went from selling digital assets only to a full-service studio.
Setting a New Benchmark
All while running two businesses, Darren & Lisa Thompson aim to take their business to the next level.
Have a Goal in Mind
Meghan & Tracey Photography shares their strategic approach to goal-setting for their style of business.
Pageant Headshots & Product Sales
Denise Watrous discusses her love for pageant headshots and the product sales within her niche.
Trending Wall Art & Product Styles
We hit the road to show off our top products of the year. See what the buzz is about inspirational products, design collections, and more!
Get More From Your Engagement Sessions
Earn additional profits with these product ideas for newly engaged couples
Not Your Average Portrait Experience with Jenna Lesoeur
Hear how Jenna's premiere senior photography experience and voguish style has led to her success on the West Coast!
Design and Order Cards in Minutes!
Create 5×7" cards by using our exclusive design tool.
The Benefits of Updating Your Packages
Capitalize on sales by updating the product offerings in your studio.
High School Senior Product Collection
Elevate your brand with this curated set of product offerings.
Family Product Collection
Elevate your brand with this curated set of product offerings.
Baby & Newborns Product Collection
Elevate your brand with this curated set of product offerings.
How Many Types of Wall Products Should You Offer?
Find the right number and the right options that best fits your brand.
Create a Career with Sarah Jane Photography
Learn how to Sarah makes strategic, well-planned decisions to manage her path to a success.
Sweeten Your Valentine's Day Sessions
Give your clients new ideas for valentines with these 5 products.
Running a Successful Boudoir Business
Hear how this husband & wife team, owners of 4 Girls Glamour, runs a successful niche business and the steps they took to build the best boudoir sales plan.
Our 5 Favorite Client Gifts for the Holidays
Say thanks with these last-minute gift ideas that are all under $60.
Elevate Your Holiday Offerings with Design Suites
Easily offer add-on products that match your client's holiday Cards with our new design suites.
9 Holiday Gift Ideas to Offer Your Clients
Make holiday gifting easy.
How to Use Our Card Marketing Mockups
Learn how you can feature and share your favorite images in our free, social media Holiday Card mockups.
Get Our Holiday Card Sales Digital Toolkit
Discover new unbranded marketing resources to help you sell Holiday Cards this season.
The Best & Brightest Products of the Season
5 products that will make the merriest moments even more profitable
Introducing Satin Metal Float Frames
4 new metallic finishes to sell framed art
New Premium Matte Eggshell Paper
One of our most luxurious flat press-printed papers yet.
Designer Products Ready for the Holidays!
Our newest holiday collection—designed for joyful times.
Add-On Gifts to Sell This Holiday Season
We’re making a list and checking it twice! Find out what the perfect add-on products are to include in your holiday packages.
Designed for Joyful Times!
With the ease of our drag-and-drop software, you can personalize Acrylic Blocks, Bamboo Ornaments, and Cards in minutes.
New Sizes for Acrylic Blocks
Introducing 3 additional sizes to this popular tabletop display
10 Tips for Conceptual Destination Photoshoots with Jody Rael Photography
Hear how Jody Rael and Mindy Brunkhardt create and execute unique experiences and inspire clients with distinctive content.
USB Drives Now with USB-C
Announcing a swivel design for both USB-A and USB-C connection
A New Look to Print Boxes
An updated box style that lies flat when opened, with added customization options and a new 8x10" size.
Making Money with Your Mini Sessions
See our three favorite product packages to sell this fall to simplify your product line-up and earn more sales.
Fall Package Essentials
A look at our favorite products to prep for the busy fall season
Say Thank You With Personalized Cards
Express gratitude and offer custom thank you Cards for all of life's occasions!
The Benefits of Mounting Your Prints
Create lasting memories by beautifully mounting your Photo or Fine Art Prints.
Art in Numbers with Darren and Lisa Thompson
Learn how this entrepreneurial couple excels in running their businesses with a numbers-driven approach.
Photographic Art at its Finest
Inspire your clients to invest in Fine Art.
6 Playful Products to Offer Your Pet Clients
Your pet portrait must-haves.
Exploring Antarctica with Mike Hanline
A Q&A with nature photographer and co-owner of WHCC
The Best Products to Display Your Nature and Landscape Photography
Choose which medium is right for you and start selling your artwork.
Fuel Your Creativity with Flo McCall Photography
Learn how Flo's years of experience and intuitive approach make her a successful photographer. See her vision come to life in this exclusive mini-series!
Top 3 Printing Surfaces for Nature & Limited Edition Art
Find the perfect printing options to add depth and enhance your images vibrantly.
Align Your Energy and Authenticity with Jeff and Michelle Richardson
Learn how this power couple intentionally markets and shoots to create mind-blowing experiences and images for their clients!
How to Choose the Best Printing Surfaces for Your Style
Compare our most popular printing surfaces and hear our experts opinions to discover the best printing material for your brand.
Press Printer Upgrades: HP Indigo 7K Install
With these upgraded printers, we can reduce waste and print your orders quicker while maintaining consistent color output and overall print quality.
A Guide to Custom Debossing
Find out more about our bespoke Debossing cover options for a tailor-made style to elevate your offerings!
Are You Interchangeable? — an interview with Sean Brown
Hear how he helps photographers elevate their brand identities.
What's Trending in Photo Printing
The top 3 photo finishing options.
Flo McCall Photography Studio Makeover
We flew to Jackson Hole, WY, to help this family portrait photographer create a thoughtful merchandising strategy.
From Selling to Serving with Keiji Iwai & Kristen Dacey Iwai
Hear how this husband and wife portrait photographer duo creates and atmosphere to best serve their clients.
For the Love of a Lifestyle with Adam Stagner
Hear how this nature lover, portrait photographer, and digital artist is making a trade to create the lifestyle he loves!
Designing Your Client's Dream Wall Groupings with Adam Mueller
Adam's studio is at 100% growth in the last year since his Studio Makeover! Learn how he is continuing to smash his sales.
Merchandising Strategy Built for Profit with Nate and Teresa Peterson
Learn how their sales techniques have changed since they redesigned their entire space with our Studio Makeover team.
Building a Brand Empire with Matt Mathews
With Matt’s knowledge of social media, hear how he unveils the naked truth on brand building.
Focused on Success with David Campli
Learn how he thrives through a unique blend of technology, marketing, and community involvement in the Philadelphia suburb of Malvern, PA.
Find Your Style as an Entrepreneur of Art with Kristi Abbott
Hear Kristi’s process of turning her physical masterpieces into digital art. Learn how to improve your compositional eye to pursue your business dreams.
The Pod Photography Studio Makeover
We flew to L.A. to help Erika reimagine her walls at The Pod Photography.
Find Your Voice with Dr. Tomayia Colvin
Join us in learning about building and nurturing a community with Dr. Tomayia Colvin—a nationally published senior portrait photographer, educator, and so much more.
The Art of Change with Kira Derryberry
How to find personal fulfillment while restructuring your business within an ever-evolving world.
The Senior Memory Book
Another year is in the books, so turn high school senior memories into a sign-in book.
Sweet Valentine Card Ideas
Use our email sales copy template and customizable designs for a little extra love for your February income.
Spice Up Your Album Sales
Get tips from 4 Girls Glamour on how they created empowering product lineup with attractive and alluring albums.
Adam Stagner | IUSA 2023 Interview
Hear what Adam's top three printing mediums are and what his favorite WHCC display product is!
Allison Tyler Jones | IUSA 2023 Interview
Allison built a business on creating stylish portraits and shares how she found confidence in her artistry.
John Hartman | IUSA 2023 Interview
John shares how he mastered the art of lighting portraits and educates others on his special techniques.
Kara Davel | IUSA 2023 Interview
Kara's got a striking photography style and offers a sneak peek into creating her popular commercial appeal.
Imaging USA 2023
Take a tour of our booth and hear what some photographers are doing to set themselves up for an even more successful 2023.
6 Business Questions with Erika Clark
WHCC Spotlight Interview
6 Business Questions with Scott Foust
WHCC Spotlight Interview
6 Business Questions with Kendra St. John
WHCC Spotlight Interview
6 Business Questions with Andrew Samplawski
WHCC Spotlight Interview
6 Business Questions with Sarah Jane
WHCC Spotlight Interview
6 Business Questions with Alison McLean
WHCC Spotlight Interview
6 Business Questions with David Campli
WHCC Spotlight Interview
6 Business Questions with Gail Herendeen
WHCC Spotlight Interview
6 Business Questions with Sean Brown
WHCC Spotlight Interview
6 Business Questions with Kristi Franklin
WHCC Spotlight Interview
6 Business Questions with Jennifer Little
WHCC Spotlight Interview
6 Business Questions with Paul Ruhter
WHCC Spotlight Interview
The Best Ways to Display Fine Art Prints
5 tips to add character to any space and elevate your prints as finished pieces.
The People Behind The Products
Our team knows what it takes to make something meaningful. Follow along with a day-in-the-life of the people who make all we do possible.
How to Price & Sell Wall Collages
Learn how to price and sell our most popular Wall Collages based on our market research. We went Live & On Display with Matt and Robert to break down the “show it to sell it” merchandising agenda and why studio samples are so important.
Storytelling with Our Album Editor
Learn how to build, price, and sell Albums & Books to boost your business.
A Beautiful Way to Store and Display Prints
Print Boxes hold on to what matters most.
Museum-Quality Art for Your Client's Home
Create the best version of your client’s portraits with Portrait Canvas.
Sell Holiday Cards with Studio
Don’t let your clients send Holiday Cards without you. Studio has everything you need to make your client’s Holiday Card decision easy.
The Science of Beauty with Rod Evans
Learn the elegance of Fine Art editing & Cinematic Color Toning.
Cover Customization with Prestige
Our Album and Book elegance is expanding with the addition of 2 new fonts—Authenia Solid and Garamond Italic.
What's with the Tootsie Pop in every box?
Unwrap the story of how one small gesture has become a sweet tradition.
Figuring Out Pricing
Establishing what to charge for your work is both challenging and necessary for success. Here are some helpful factors to consider during that journey.
Show Big to Sell Big
The question isn't what size of print you would like—it's how big is your wall.
The Importance of Selling Products
Starting to sell products as part of your business begins with reflecting on how you wish to spend your time.
How to Mix and Match Frame Styles
Learn our 6 tips to create a custom wall display.
What's the difference between Float Frames and Framed Prints?
Learn which framing style is right for you.
Mueller Photography Studio Makeover
We hit the road and headed to Lacrosse, Wisconsin, to help Adam redesign his studio space!
Seasons Photography Studio Makeover
We traveled to Rice Lake, Wisconsin, to help Vicky redesign her in-home Studio!
NP Design & Photography Studio Makeover
The journey of transforming Nate & Teresa Peterson’s historic New Richmond, WI portrait photography studio to achieve their goals.
4 Gift Ideas to Celebrate the Grad
Celebrate your seniors! Explore our top gift ideas to help nurture your client relationships and say thank you.
How Proofs Help You Sell Products
This minimal investment will make a big impression in the sales room.
The Latest Online Album & Book Ordering Options
Try new sizes, create a companion Album in minutes, and more. Explore all the recent updates to our design and ordering tools.
Top 5 Album Options
We're counting down the top five features that we see most added to album designs.
6 Baby Products You Should Be Offering
Capture Baby’s First Year with these Favorite Products
Where Color Meets the Eye
Photographer and writer, Jason Vinson, talks about his experience of photographing Holi festival in 2017 and turning it into an exhibit.