Behind the Scenes

Crafted for Life: Float Frames

WHCC's Float Frames combine heirloom craftsmanship with a sleek, floating design for stunning, gallery-worthy wall art displays.

Published on September 17, 2025

At WHCC, we believe that the highest standard is not just about printing pictures; it’s about showcasing your art in the best possible way. This commitment to excellence is at the heart of our “craftsmanship”, which we will continue to highlight with various products. With every product we create, we combine precision, artistry, and heirloom-quality craftsmanship so your clients receive wall art that is as enduring as the memories you capture.
This time, we’re shining a spotlight on our Float Frames. Designed to deliver a sophisticated, gallery-worthy presentation, they transform your images into statement-making displays built for impact.

The Artistic Appeal of Float Frames

Float Frames are beloved by professional photographers and their clients because of their ability to add depth and dimension without distraction. A subtle ⅛" shadow gap creates the illusion that the print is floating within the frame, drawing the eye inward and putting the full focus on the image itself.
With a clean, contemporary aesthetic, Float Frames complement both modern and traditional interiors. Their understated yet elevated look makes them ideal for fine art, wedding, and family portraits, and landscape photography alike.
  • Moulding Options: Choose from four distinct moulding lines, ranging from rich American hardwoods to sleek aluminum, each offering its own signature finish.
  • Print Surfaces: Pair with your favorite WHCC wall art surfaces, including Metal Prints, Gallery Wraps, Photo Prints, and Fine Art Prints, to create a polished display that resonates with every client’s style.

The Craftsmanship Behind the Float Frames

Every Float Frame begins with the highest-quality materials sourced and brought to life through the skilled hands of our production team.
Each moulding is cut down to precise specifications, carefully joined, and finished to highlight the natural beauty of the material. Your print is then expertly mounted with the signature ⅛" reveal, creating the floating effect. The final step is assembly with your chosen hanging option, ensuring that the piece arrives ready to impress and built to last.
This attention to detail at every stage ensures your clients receive more than just a frame; they receive a refined, heirloom-quality display crafted for life.

Display Options That Shine

Float Frames are designed as a sophisticated, museum-style presentation that adds value and presence to any wall art collection.
  • Hang as a standalone statement piece to capture attention.
  • Pair in a gallery wall
  • Make it the centerpiece of a collection, surrounded by smaller complementary pieces.
Our Float Frames arrive ready to display with finished backing and hanging hardware. Opt for corner brackets to keep your frames level and flush to the wall.
For maximum client impact, we recommend showcasing large in-studio samples like a 20×30" with a Metal Print to create a dramatic, statement-making presence that helps clients visualize the value of investing in wall art.

Why Float Frames Belong in Your Studio

Adding Float Frames to your product line is one of the most effective ways to increase the perceived value of wall art and boost your studio’s profits. Clients see them as polished, high-end investments that feel complete, sophisticated, and ready to hang.
  • Your potential earnings increase substantially
  • They elevate your wall art, giving it a polished, finished appearance that is ready to hang
  • Provides a modern design flair and high-end appeal that your clients can't get elsewhere
  • They can be paired with several of your favorite wall art surfaces
When presented during your sales sessions, Float Frames not only capture attention but also elevate the way clients view your work. It’s a simple, powerful addition that helps you sell larger, more impactful wall art while giving clients a display worthy of their memories.

Create a Stunning Float Frame

Float Frames offer your clients a refined display crafted with precision and care. Now you can design and order directly through our website! Simply upload your image, select your preferred size, moulding, and print surface, and let us handle the rest.
Start with a classic statement piece like a 20×30" Wood Float Frame with a Gallery Wrap and build excitement for your wall art offerings.
Order Here

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