Selling a Premier or Nubuck cover isn't primarily about pricing, it's about the tactile experience. Most clients initially compare Albums based on what they can see in thumbnails like paper options, spreads, and page count. However, the true value of these upgrades lies in the sensory experiencs and specifically, how the cover feels. This means that sales should begin with samples, not pitches.
Start by placing the album in their hands before saying a word about it.
The quickest way to make a sale is to hand over a sample. Don’t describe the cover, simply give it to them and refrain from speaking.
Observe their reactions. Most people instinctively run their thumb across the surface without prompting. This moment transforms the upgrade from a mere line on an estimate into something tangible. Match the material to what resonates with your client's style:
Then match the material.
Premier – This cover features a polished, even finish, soft drape, and a plush feel, making it ideal for clients who desire a refined look and an album that will be frequently handled.
Nubuck – With a brushed surface similar to velvet, this cover is soft to the touch and suited for clients who appreciate a smooth texture.
Provide both samples and allow the choice to be made naturally. Clients will gravitate towards the album they want to continue holding. With seven new colors available across these two lines, there’s ample opportunity to tailor the cover to match the session style. Many photographers carry both types.
Six Pairings to Put In Your Sample Collection
Wedding, warm palette – Cognac Premier Cover with a Cameo opening. It's clean and timeless, coordinating well with almost any reception palette.
Wedding, coastal or cool palette – Blue Heron Premier Cover with debossing. This blue holds up beautifully against natural linen tones and outdoor light.
Newborn and milestone – Powder Pink Premier in a Combo Cover. It’s soft and neutral without being overly sweet.
Family, fall session – Terracotta Nubuck Leather Cover. The velvet nap feels cozy and inviting in hand.
Senior or contemporary portrait – Ecru Nubuck in a Combo Cover. This light cream shade is modern without appearing stark.
Boudoir and luxe portrait – Espresso Nubuck Leather Cover. Deep and saturated in color richness, and the nap catches light differently at every angle.
Albums are Treasured Heirlooms
The albums your clients choose, especially when paired thoughtfully with the perfect cover option, will be proudly displayed to family, friends, and future generations.
You're assisting them in creating something their family will cherish for years to come.