Product Ideas

Photographic Art at its Finest

Inspire your clients to invest in Fine Art.

Black and white wedding Fine Art Prints in Silver Modern Metal Frame styled in home on mantel

Photographers need to differentiate themselves from their competition on both a professional level and consumer level. By simply upgrading to Fine Art Prints you can make it your specialty and have the marketing advantage. There’s no equivalent product than a fine art masterpiece from you.

Why Offer Fine Art Prints

Our selection of Fine Art papers is significantly different than what your clients can find anywhere on their own. Designed for high quality digital fine art reproduction, these papers will remarkably enhance the visual brilliance of your images, keeping them beautiful for years to come. With a luxurious feel and substantial quality, you’ll be sure to standout from the competition.

Printed through a process known as Giclée, water-based pigment ink is laid down in tiny dots on the surface of cotton or cellulose papers. Fine Art Printing includes 9 ink colors, which allows for more accurately represented images, with a wider dynamic range and deeper darks in the details.

    With archival cotton rag papers and archival inks, Fine Art Prints will last for over 100 years.

      WHCC Fine Art Series Lab behind the scenes Fine art printing

      Produced at our highest archival standards, its no surprise they’ll be loved by those who already appreciate fine art and are looking for that museum-quality product. But what about your average photo print clients who may be cost conscious? They simply won’t know what they’re missing until you show them. High-end papers have a greater perceived value but can still be affordable. Through WHCC you can offer any of our five fine art paper options at a price to attract any client, while you make an additional profit and enhance your brand.

      WHCC Fine Art Prints Torchon lay flat styling with hands bride bridal portrait wedding

      Take your art to the next level

      Are you looking for smooth, slightly textured, distinctly textured, cooler vs warmer tones? Make sure you are selecting one that fits your style and product line best.

      • Choose which paper types you are going to offer
      • Make this is item part of your brand
      • Communicate that you specialize in displaying finished artwork
      • Choose products to encourage your clients to invest in a fine art piece they will cherish for generations

      Next, make sure you have samples on hand. Include wall art samples showing how your art should be displayed, plus smaller samples your clients can touch. Help sway your clients decision by showing them the difference between these and standard photo prints.

      WHCC Fine Art Prints fine art papers mix ultiple paper types layflat styling

      Five Superior Surfaces

      We’ve hand-selected all of our fine art papers for their look, feel, texture, and superior quality. They are all 100% cotton or cellulose based and meet the highest archival standards, keeping your images beautiful for generations.

      Smooth Matte

      With a tabletop smooth texture, Smooth Matte renders beautifully and details are crisp. Smooth Matte is a 100% cotton hot press paper, and is the smoothest surface of our fine art papers.

      Aquarelle Rag

      Aquarelle Rag is 100% cotton paper with a watercolor texture and felt-like matte finish. Its unique texture is created with an ARCHES® traditional mould. The natural grain of this paper beautifully displays pure whites for clarity and contrast of highlights and mid-tones.

      Photo Rag Baryta

      With an elegant sheen, warm whites and rich blacks, this paper is ideal for both portraits and black + white photographs. Photo Rag Baryta by Hahnemühle is a 100% cotton paper with an inkjet coating, giving it a high-gloss finish. It has a slightly textured appearance while still maintaining excellent image sharpness, optimal color density, and gradation.

      Metallic Rag

      Photo Rag Metallic is also 100% cotton paper, but has a pearlescent, shimmery finish. Its sophisticated texture and underlying metallic elements make it ideal for showing off bold colors and deep blacks.


      The warmest white in our Fine Art Papers, Torchon offers a distinct texture with a painter-like finish. Torchon by Hahnemühle is a pure cellulose watercolor paper.

      Natural Wood Float Frame with Fine Art Print hanging on wall

      Make it a Masterpiece

      Whether it’s displayed in an art gallery or your client’s home, showcase your imagery with a professional and luxurious look and feel. Add elegance to your portrait, wedding, landscape, commercial, and artistic images. Enhance the visual brilliance of your color and black & white images.

      Fine Art Prints can be ordered loose or mounted on a variety of materials, including Standout and Bamboo Panels. We recommend finishing your artwork with any of our Framed Print options for a timeless ready-to-hang display.

      Order Fine Art Prints