Articles and resources to help you do more in your photography business.

WHCC YouTube Live and On Display Paul Ruhter High-Performance Products

High-Performance Products with Paul Ruhter

Hear how Paul's creativity and passion balances his senior portrait and sports volume photography business!

Eco-friendly wedding products—Bamboo Panel, Wood Box, & Flat Card

Eco-Friendly Ways to Display Your Art

Our goal is to handcraft high-quality products with less impact. Get inspired by our environmentally responsible surface options to make your creative work stand out.

IUSA 2024 Imaging Mueller Photography Imaging USA Interview TN

Show It to Sell It

Discover the benefits of Adam Mueller's sales process and why he offers clients a personalized walk-through of his studio space.

IUSA 2024 Imaging NP Design Photography Interview

Business Sustains the Art

Hear the Petersons discuss the importance of knowing your business and taking advantage of the education around you.

IUSA 2024 imaging Sam Marvin Photography Interview TN

Improving Efficiency in Your Business

Hear how Sam Marvin is all about automation and efficiency to meet his business goals.

IUSA 2024 Imaging Sean Brown Productions Interview

Catering to Gen Z

Discover how Sean Brown positions his brand to the Gen Z market while staying mindful of the world around us.

SYNC Roundtable Discussion with Jody Rael, NP Design & Carrie Grant Photography

Roundtable Discussion with High School Senior Photographers

Top photographers engage in an in-depth discussion about their unique styles and successful journeys!

WHCC IUSA 2024 Mike Hanline co owner interview IMG 9717

Leading a Relationship Business

Hear Mike's story as a vendor, mentor, and leader for WHCC and his five-decade journey with Imaging USA.

IUSA 2024 Imaging Benny Ani Imaging USA Interview TN

Becoming a Full-Service Studio

Hear how BennyAni Photography went from selling digital assets only to a full-service studio.

IUSA 2024 imaging KDI Photography Imaging USA Interview TN 2

The Power of Personal Projects

Discover how these projects are fueling KDI Photogarphy's passions and fostering reconnection with their community.

IUSA 2024 imaging Thompson Photography Design Interview

Setting a New Benchmark

All while running two businesses, Darren & Lisa Thompson aim to take their business to the next level.

IUSA 2024 imaging Meghan Tracey Photography Imaging USA Interview TN

Have a Goal in Mind

Meghan & Tracey Photography shares their strategic approach to goal-setting for their style of business.

IUSA 2024 Imaging Watrous Photography Interview

Pageant Headshots & Product Sales

Denise Watrous discusses her love for pageant headshots and the product sales within her niche.

IUSA 2024 Booth Fine Art Wall Image

Trending Wall Art & Product Styles

We hit the road to show off our top products of the year. See what the buzz is about inspirational products, design collections, and more!

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Get More From Your Engagement Sessions

Earn additional profits with these product ideas for newly engaged couples

ARTICLE WHCC 2023 Jenna Lasouer You Tube Live 18

Not Your Average Portrait Experience with Jenna Lesoeur

Hear how Jenna's premiere senior photography experience and voguish style has led to her success on the West Coast!

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Design and Order Cards in Minutes!

Create 5×7" cards by using our exclusive design tool.

WHCC 2021 Tyrol Trail House Shoot 0047 Framed Prints perspective

The Benefits of Updating Your Packages

Capitalize on sales by updating the product offerings in your studio.

WHCC 2024 Imaging Sets Baby Star Frame Lillian Rose

Baby & Newborns Product Collection

Elevate your brand with this curated set of product offerings.

WHCC 2024 Imaging Sets Family

Family Product Collection

Elevate your brand with this curated set of product offerings.

WHCC 2024 Imaging Sets Sports 02

High School Senior Product Collection

Elevate your brand with this curated set of product offerings.

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How Many Types of Wall Products Should You Offer?

Find the right number and the right options that best fits your brand.

WHCC 2023 Sarah J Photography Youtube Live 35

Create a Career with Sarah Jane Photography

Learn how to Sarah makes strategic, well-planned decisions to manage her path to a success.

Wedding Mr. & Mrs. Engraved Acrylic Block styled with Vase and forals

Sweeten Your Valentine's Day Sessions

Give your clients new ideas for valentines with these 5 products.

2022 WHCC Youtube Live 4 Girls Glamour Running a Successful Boudoir Business

Running a Successful Boudoir Business

Hear how this husband & wife team, owners of 4 Girls Glamour, runs a successful niche business and the steps they took to build the best boudoir sales plan.

WHCC Holiday Web 44 cropped v2

Our 5 Favorite Client Gifts for the Holidays

Say thanks with these last-minute gift ideas that are all under $60.

ARTICLE suite life Foil Holiday 2023

Elevate Your Holiday Offerings with Design Suites

Easily offer add-on products that match your client's holiday Cards with our new design suites.

ARTICLE mockups tools to help sell holiday cards

How to Use Our Card Marketing Mockups

Learn how you can feature and share your favorite images in our free, social media Holiday Card mockups.

WHCC June2023 Holiday Cards 008

Get Our Holiday Card Sales Digital Toolkit

Discover new unbranded marketing resources to help you sell Holiday Cards this season.

Acrylic Block with engraving and Gramercy Tabletop Frame on end table with holiday tree

The Best & Brightest Products of the Season

5 products that will make the merriest moments even more profitable

Family portrait in Satin Metal Float Frame on hallway wall in home

Introducing Satin Metal Float Frames

4 new metallic finishes to sell framed art

ARTICLE hero Mohawk Card Paper Joy Detail

New Premium Matte Eggshell Paper

One of our most luxurious flat press-printed papers yet.

Editorial Designer Products Paper Snowflakes on pedestals

Designer Products Ready for the Holidays!

Our newest holiday collection—designed for joyful times.

Add-On holiday gifts live YouTube small products

Add-On Gifts to Sell This Holiday Season

We’re making a list and checking it twice! Find out what the perfect add-on products are to include in your holiday packages.

"Color Pop Peace" designer products collection of Flat Cards, Acrylic Blocks, and Bamboo Ornaments

Designed for Joyful Times!

With the ease of our drag-and-drop software, you can personalize Acrylic Blocks, Bamboo Ornaments, and Cards in minutes.

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Boost Your Mini Session Profits by Working with a Gallery Provider

Offer your favorite products to take your online galleries beyond file sharing

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New Sizes for Acrylic Blocks

Introducing 3 additional sizes to this popular tabletop display

Holiday card design styled with gold leaves and tree decor

Card Sales Made Simple!

Discover our top 3 workflows to boost holiday earnings.

WHCC 2023 You Tube Live Jody Mindy article hero

10 Tips for Conceptual Destination Photoshoots with Jody Rael Photography

Hear how Jody Rael and Mindy Brunkhardt create and execute unique experiences and inspire clients with distinctive content.

Engraved wood and metal USB drives arranged open on a marble surface

USB Drives Now with USB-C

Announcing a swivel design for both USB-A and USB-C connection

3-panel fabric cover Print Boxs in rectangle and square sizes with loose and mounted portrait prints

A New Look to Print Boxes

An updated box style that lies flat when opened, with added customization options and a new 8x10" size.

Woodland Walnut and Hudson Black and Gold Framed Prints leaning on kitchen shelf

Fall Package Essentials

A look at our favorite products to prep for the busy fall season

Grid of thank you Cards with designs for all occasions

Say Thank You With Personalized Cards

Express gratitude and offer custom thank you Cards for all of life's occasions!

Fuji Pearl Paper Mother and Daughter Paired with Senior

The Benefits of Mounting Your Prints

Create lasting memories by beautifully mounting your Photo or Fine Art Prints.

Whcc timms family fall session

Your Mini Session FAQs Answered!

All the answers you need to create profitable mini sessions & long-term clients.

Fall mini session package including album, cards, and acrylic block with family portraits

Making Money with Your Mini Sessions

See our three favorite product packages to sell this fall to simplify your product line-up and earn more sales.

ARTICLE WHCC YouTube Live & On Display Darren Lisa Thompson Art In Numbers

Art in Numbers with Darren and Lisa Thompson

Learn how this entrepreneurial couple excels in running their businesses with a numbers-driven approach.

Black and white wedding Fine Art Prints in Silver Modern Metal Frame styled in home on mantel

Photographic Art at its Finest

Inspire your clients to invest in Fine Art.

WHCC Nature Photography Mike Hanline Interview 2023 0013 1

Exploring Antarctica with Mike Hanline

A Q&A with nature photographer and co-owner of WHCC

WHCC Nature Photography On Location 2023 0016

The Best Products to Display Your Nature and Landscape Photography

Choose which medium is right for you and start selling your artwork.

Behind the Lens Flo McCall Photographer Exclusive ARTICLE

Fuel Your Creativity with Flo McCall Photography

Learn how Flo's years of experience and intuitive approach make her a successful photographer. See her vision come to life in this exclusive mini-series!

Collage of nature and abstract artwork images featuring mountains, hills, sunsets, and a giraffe

Top 3 Printing Surfaces for Nature & Limited Edition Art

Find the perfect printing options to add depth and enhance your images vibrantly.

YouTube Live Jeff and Michelle Richardson Align your energy and authenticity

Align Your Energy and Authenticity with Jeff and Michelle Richardson

Learn how this power couple intentionally markets and shoots to create mind-blowing experiences and images for their clients!

Printing Surfaces YouTube Live and On Display

How to Choose the Best Printing Surfaces for Your Style

Compare our most popular printing surfaces and hear our experts opinions to discover the best printing material for your brand.

BTS HP Indigo 7k Thumbnail Printers

Press Printer Upgrades: HP Indigo 7K Install

With these upgraded printers, we can reduce waste and print your orders quicker while maintaining consistent color output and overall print quality.

Custom Debossing Live Albums

A Guide to Custom Debossing

Find out more about our bespoke Debossing cover options for a tailor-made style to elevate your offerings!

YouTube Live Article Sean Brown Are You Interchangeable

Are You Interchangeable? — an interview with Sean Brown

Hear how he helps photographers elevate their brand identities.

YouTube Studio Makeover Flo Mccall Jackson Hole Wyoming

Flo McCall Photography Studio Makeover

We flew to Jackson Hole, WY, to help this family portrait photographer create a thoughtful merchandising strategy.

WHCC You Tube Live KDI Photography Keiji Iwai and Kristen Dacey Iwai

From Selling to Serving with Keiji Iwai & Kristen Dacey Iwai

Hear how this husband and wife portrait photographer duo creates and atmosphere to best serve their clients.

WHCC You Tube Live Adam Stagner Hero

For the Love of a Lifestyle with Adam Stagner

Hear how this nature lover, portrait photographer, and digital artist is making a trade to create the lifestyle he loves!

Multiple products featuring senior portraits on table with grad party decor

Get Your Senior Clients Excited About Graduation

Our top product ideas to congratulate the grad.

Youtube Live Adam Mueller Photography Studio Makeover

Designing Your Client's Dream Wall Groupings with Adam Mueller

Adam's studio is at 100% growth in the last year since his Studio Makeover! Learn how he is continuing to smash his sales.

WHCC Live NP Design Photography Nate and Teresa Peterson Youtube

Merchandising Strategy Built for Profit with Nate and Teresa Peterson

Learn how their sales techniques have changed since they redesigned their entire space with our Studio Makeover team.

WHCC 2022 YouTube Live Matt Mathews Boudoir

Building a Brand Empire with Matt Mathews

With Matt’s knowledge of social media, hear how he unveils the naked truth on brand building.

WHCC 2023 YouTube Live and On Display David Campli Interview

Focused on Success with David Campli

Learn how he thrives through a unique blend of technology, marketing, and community involvement in the Philadelphia suburb of Malvern, PA.

WHCC YouTube Live Kristi Abbott 2022

Find Your Style as an Entrepreneur of Art with Kristi Abbott

Hear Kristi’s process of turning her physical masterpieces into digital art. Learn how to improve your compositional eye to pursue your business dreams.

Studio Makeover The Pod Photography Los Angeles, California

The Pod Photography Studio Makeover

We flew to L.A. to help Erika reimagine her walls at The Pod Photography.

Tomayia Colvin standing in front of wall art collage featuring her portrait photography

Find Your Voice with Dr. Tomayia Colvin

Join us in learning about building and nurturing a community with Dr. Tomayia Colvin—a nationally published senior portrait photographer, educator, and so much more.

WHCC YouTube Live Kira Derryberry 2023

The Art of Change with Kira Derryberry

How to find personal fulfillment while restructuring your business within an ever-evolving world.

Senior Layflat Book cover design on decorative wood table

The Senior Memory Book

Another year is in the books, so turn high school senior memories into a sign-in book.

Valentines Stationery card designs styled with hearts

Sweet Valentine Card Ideas

Use our email sales copy template and customizable designs for a little extra love for your February income.

2022 WHCC Youtube Live 4 Girls Glamour Spice Up Album Sales

Spice Up Your Album Sales

Get tips from 4 Girls Glamour on how they created empowering product lineup with attractive and alluring albums.

Kara Davel Imaging USA Interview headshot

Kara Davel | IUSA 2023 Interview

Kara's got a striking photography style and offers a sneak peek into creating her popular commercial appeal.

John Hartman Imaging USA Interview 2023

John Hartman | IUSA 2023 Interview

John shares how he mastered the art of lighting portraits and educates others on his special techniques.

Allison Tyler Jones Imaging USA Interview

Allison Tyler Jones | IUSA 2023 Interview

Allison built a business on creating stylish portraits and shares how she found confidence in her artistry.

Adam Stagner Imaging USA Interview

Adam Stagner | IUSA 2023 Interview

Hear what Adam's top three printing mediums are and what his favorite WHCC display product is!

IUSA 2023 Article Cover

Imaging USA 2023

Take a tour of our booth and hear what some photographers are doing to set themselves up for an even more successful 2023.

Fine Art Print in Aged Metallic Float Frame in dining room

The Best Ways to Display Fine Art Prints

5 tips to add character to any space and elevate your prints as finished pieces.

Collage of WHCC staff members handcrafting various products

The People Behind The Products

Our team knows what it takes to make something meaningful. Follow along with a day-in-the-life of the people who make all we do possible.

Float Frames & Gallery Wraps Wall Groupings hanging over yellow couch

How to Price & Sell Wall Collages

Learn how to price and sell our most popular Wall Collages based on our market research. We went Live & On Display with Matt and Robert to break down the “show it to sell it” merchandising agenda and why studio samples are so important.

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Storytelling with Our Album Editor

Learn how to build, price, and sell Albums & Books to boost your business.

WHCC Giclee Printed Portrait Canvas in Hudson Ivory Frame styled in home

Museum-Quality Art for Your Client's Home

Create the best version of your client’s portraits with Portrait Canvas.

Open laptop on photographer desk with Studio holiday card sales share link on screen

Sell Holiday Cards with Studio

Don’t let your clients send Holiday Cards without you. Studio has everything you need to make your client’s Holiday Card decision easy.

Science of Beauty with Rod Evans YouTube portrait hero

The Science of Beauty with Rod Evans

Learn the elegance of Fine Art editing & Cinematic Color Toning.

Albums with Custom Debossing styled with dies

Cover Customization with Prestige

Our Album and Book elegance is expanding with the addition of 2 new fonts—Authenia Solid and Garamond Italic.

Tootsie Pop A sucker in every box burning questions lollipop day

What's with the Tootsie Pop in every box?

Unwrap the story of how one small gesture has become a sweet tradition.

Woman holding photo prints with frame samples during sales session

The Importance of Selling Products

Starting to sell products as part of your business begins with reflecting on how you wish to spend your time.

Large family portrait Framed Prints hanging above couch on black wall

Show Big to Sell Big

The question isn't what size of print you would like—it's how big is your wall.

Image Folio product pricing menu design examples

Figuring Out Pricing

Establishing what to charge for your work is both challenging and necessary for success. Here are some helpful factors to consider during that journey.

Set of 3 Academie black and gold hudson black and gold Framed Prints styled in home

How to Mix and Match Frame Styles

Learn our 6 tips to create a custom wall display.

Adam Mueller Photography family in studio before makeover

Mueller Photography Studio Makeover

We hit the road and headed to Lacrosse, Wisconsin, to help Adam redesign his studio space!

Nate & Teresa Peterson at desk before their photography studio makeover

NP Design & Photography Studio Makeover

The journey of transforming Nate & Teresa Peterson’s historic New Richmond, WI portrait photography studio to achieve their goals.

Website Hero Seasons Photography

Seasons Photography Studio Makeover

We traveled to Rice Lake, Wisconsin, to help Vicky redesign her in-home Studio!

Senior graduation designer Acrylic Block on living room end table

4 Gift Ideas to Celebrate the Grad

Celebrate your seniors! Explore our top gift ideas to help nurture your client relationships and say thank you.

Senior portrait Proof Prints with white boarders and black spiral bound Proofs

How Proofs Help You Sell Products

This minimal investment will make a big impression in the sales room.

Stack of Album on desk with designer on open laptop screen

The Latest Online Album & Book Ordering Options

Try new sizes, create a companion Album in minutes, and more. Explore all the recent updates to our design and ordering tools.

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Top 5 Album Options

We're counting down the top five features that we see most added to album designs.

WHCC 2022 Baby 08 Hero 1

6 Baby Products You Should Be Offering

Capture Baby’s First Year with these Favorite Products

Jason Vinson Photog Feature Holi Festival

Where Color Meets the Eye

Photographer and writer, Jason Vinson, talks about his experience of photographing Holi festival in 2017 and turning it into an exhibit.